Starwood Hotels & Resorts this week opened the doors of its first Element brand hotel in Lexington, Mass. The goal is the have a chain of eco-friendly hotels. also Starwood will open the "1" chain of hotels as well. The firm plans to build all its “1” hotels to meet LEED standards. The level of LEED certification it hopes to achieve will vary from building to building, says Starwood spokesperson Tom Johnson.
Plans for other “1” hotels are underway in Mammoth Lakes, Calif.; Scottsdale, Ariz.; Ft. Lauderdale, Fla.; and Paris, France.
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